Digital Marketing Specialist

The ideal candidate will lead the entire B2B digital marketing journey of the organization. This candidate will launch advertisements and create high quality content to increase brand awareness for all the group companies.

Role and Responsibilities -

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Design, maintain, and supply high quality content for marketing channels and organization.

• Maintaining the social media pages

• Needs to focus on digital presence of all the group companies

• Plans, executes, and measures experiments and conversion tests.

• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels

Experience and Skills -

• Good Knowledge in setting up and optimizing PPC campaigns

• Working Knowledge of SEO/SEM, marketing database, email, social media and/or display advertising campaigns

• Good knowledge of website and marketing analytics tools

• Experience in Designing, maintaining, and supplying high quality content.

• Highly creative with good experience in identifying target audiences

• Proficient in marketing research and statistical analysis