Digital Marketing Executive

Marketing Manager (45 Days Probation):
Email CV/Resume to: [email protected] with subject line “Marketing Manager CV”

1. Experience 1+ years
2. Skills Required: End to End Digital Marketing, Google Adwords, Web Analytics, Google Analytics, Facebook/Instagram/LinkedIn Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM)

Objectives of this role:

1. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
2. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
3. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
4. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

Daily and Monthly Responsibilities:

1. Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
2. Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
3. Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
4. Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
5. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
6. Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Skills and Qualifications
Bachelor’s degree in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools

Preferred Qualifications
Master’s degree a plus
Proficiency with online marketing and social media strategy
Content Creation/ Reels production/ Acting
Content Writing Skills
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established press and media contacts

Job Location:
Head Office: Thane
Occasional site visits to direct content across Mumbai and Navi Mumbai