Product Marketing Manager

BigSpring is an AI-powered work readiness platform that gets people job-ready, not test-ready. The platform creates work-ready talent at a pace with rapidly evolving market needs. BigSpring’s reach extends globally to over a million learners with customers such as Google, Facebook, Uber, Amazon, Samsung, AXA Insurance, Sotheby’s, Tata Group and others. BigSpring has been selected by the World Economic Forum as a Technology Pioneer 2020 (past recipients included Google, Twitter, Airbnb, and Palantir).

About the role

As a Product Marketing Manager at BigSpring, you will champion the voice of the customer when developing product and marketing strategies. You will also be responsible for business impact by working with a cross-functional team of Marketing, Product, Data, Design, Engineering, and Customer Success to accelerate user growth, drive long-term loyalty, and foster brand love. As we launch new products and features, you will quarterback those launches and activate end-to-end go-to-market strategies. You’ll focus on getting the right messaging through the right channels, while also being a critical partner to other teams in gathering insight and feedback from the market.

In this role you’ll:

• Collaborate with Product and Marketing leads to define, manage, and execute comprehensive go-to-market strategies for new and existing product initiatives and features.
• Quarterback new product and feature launches by defining the audience types, product positioning, communication architecture, and launch plans.
• Own growth strategies and develop a systematic engine that drives continuous business impact across the user journey
• Create and advance a learning-agenda by taking a hypothesis-driven approach and constantly testing, learning, and iterating
• Become an expert on our customers through user research and working with Analytics to inform your work
• Work closely with teams across the organization including Product Management and Design, Content Marketing, and Paid Acquisition to tell a cohesive story across every user touchpoint
• Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users' success What you’ll bring to the team:
• 4+ years of working in product marketing or product management
• Experience messaging customers via unified campaigns across Email, In-App Push and SMS
• Familiar with messaging and analytics tools such as Leanplum, Braze, Amplitude, Intercom, and Customer.io etc..
• Ability to execute in a fast-paced and fluid startup environment
• Demonstrated experience in building, launching, and iterating new products and features
• Have worked with teams and multiple stakeholders to launch features
• Demonstrated working in a data-driven business environment
• Experience working with a start-up or fast moving work environment a plus

Why you’ll love working here:

• You’ll be part of an innovation-driven, high-growth company on a mission to improve people’s lives
• Competitive compensation package with equity
• Exceptional medical, vision and dental coverage
• Flexible vacation and PTO
• Female Founder/CEO
• Supportive, highly collaborative team environment
• Bi-Weekly Learning Sessions

BigSpring is an Equal Opportunity Employer. BigSpring does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. You must have authorization to work in the location the position is posted.