Senior Manager, Demand Generation

We are hiring a Senior Manager, Demand Generation to lead our demand generation efforts by developing initiatives that will drive brand reach, recognition, and qualified pipeline. This role will lead and grow a team while working closely with our sales, customer success, and product teams to drive customer acquisition.

About Premise:

Premise is reinventing market research for the omni-channel age. Combining the global reach of millions of app-enabled data contributors with agile machine learning and AI, we’re on a mission to make data aggregation more inclusive, flexible and accessible to organizations of all sizes in all locations.

We think differently about market research, an industry undergoing fundamental changes right now. We’re adopting technology around new data aggregation methods, geolocation and in-the-moment CX that will modernize how (and how deeply) companies understand their customers.

Our Team:

We are a passionate team that appreciates candor, and deeply values the diversity of our backgrounds. Our diversity mirrors the global nature of our work: we’ve lived in 30 countries, speak 14 languages, and believe in the value of life experience that an unconventional background inherently brings. What unites us is our innate curiosity and collective ambition to build technology that ultimately has measurable human impact.

The Role: We are looking for an experienced Senior Manager, Demand Generation to strategize and build integrated marketing campaigns targeting prospects across our commercial verticals to drive marketing qualified leads for Premise. Reporting to the Director of Marketing, you will lead our B2B integrated marketing team with a rigorous focus on measurement and business impact. You will build the foundation for enterprise marketing and work closely with Sales to build and scale repeatable, yet customizable, programs to acquire customers and increase engagement at the top of our funnel.

What you get to do:

Manage and optimize lead generation campaigns to drive top-of-funnel engagement and growth
Oversee lead nurturing, lead scoring and automated marketing frameworks to acquire marketing qualified leads across all digital channels (email, paid social, webinars, third party partners)
Monitor and report campaign performance with granular tracking across relevant KPIs, including collateral downloads, web traffic, marketing qualified leads, and sales accepted opportunities
Make data-driven recommendations and drive cross-functional improvements and regularly improve campaign efficacy
Develop and execute a variety of measurable marketing campaigns across channels to drive awareness, leads, and MQLs
Oversee your marketing pipeline goal and budget across verticals and forecast quarterly pipeline creation from the programs you are managing, including expected ROI
Partner with the sales organization to ensure campaign enablement and regular tracking of campaign performance in key accounts
Analyze conversion data, customer insights and behaviors to identify unique audience segments to drive custom targeting and messaging tactics within paid channels

Your background likely includes:

5-8 years of experience in generating leads and sales pipeline at fast-paced B2B SaaS companies
Strong experience working with marketing automation tools (i.e. Hubspot, Marketo) and CRM
Experience designing and owning top-of-funnel campaigns leveraging email, web, social and more
Proven track record of driving major customer marketing programs with strong business results
Strong reporting capabilities with the ability to prioritize, coordinate, track, and evaluate programs and processes with an emphasis on iteration and continuous improvement
Proficient in Excel, Google Analytics, and Salesforce
Self-starter; ability to thrive in a fast-paced environment
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Press:

Premise Data Raises $85 Million To Transform Market Intelligence By Scaling Its Machine Learning And Human Intelligence Platform (PRNewswire)

Forbes Recognizes Premise Data Among Best Startup Employers For 2021 (Forbes)

Premise Data Ranked 182nd Fastest-Growing Company in North America on Deloitte's 2020 Technology Fast 500™ (PRNewswire)

Armed with smartphones, Colombians are taking on the local mozzies (The Economist)

Why every state should adopt a mask mandate, in 4 charts (Vox)

Photos are creating a real-time food index (Wired)