SEO Manager

Responsibilities

• Digital marketing of uTrade and its other brands including Hashcove, Cove Identity online
• Helping refine, evolve and finalize SEO AdWords and executing it, Manage app store optimizations
• Drive traffic on websites, leads, and apps downloads via all online marketing tools available
• Help with content writing, community marketing, and influencer marketing
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and
• reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Researching and implementing content recommendations for organic SEO success Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight,
• Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• BFSI Experience is good to have.
• BS/MS degree in a quantitative, test-driven field