Digital Marketing Specialist - Intern/Fresher

We are looking for junior professionals OR talented freshers from premier schools to join our media services team as a Digital Marketing Specialist.

The work will involve:

1. Performing market research around clients' product & services for formulating online/mobile marketing strategy
2. Doing competitive research to learn & identify competitor's marketing strategy
3. Reviewing/writing necessary content for the landing page.
4. Designing infographics for social media using software like Canva/Crello.
5. Take care of SEO (both on page as well as off page) for all our digital assets.
6. Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
7. Launching campaigns in AdWords(Google Ads)/Facebook/LinkedIn or other media platforms as needed by performing necessary keyword research.
8. Conceiving landing page design, layout & content and devising user flow strategies with a goal to maximize conversions
9. Monitoring daily performance metrics to track progress and optimize media strategies to drive maximum performance.

Requirement:

• Strong understanding of digital marketing channels, tactics, analytics, and reporting.
• Exposure to one or more of the media channels such as Google Search/Display, YouTube, Facebook/Instagram/LinkedIn/Amazon Advertising is essential.
• Exposure to SEO tools (Ahrefs/Semrush/Screaming Frog), Google Tag Manager, Google Search Console and analytics tools such as Google Analytics, MixPanel or similar is essential.
• Excellent command over written/spoken grammatically correct English.
• Basic knowledge of HTML/CSS/JavaScript, Wordpress & Adobe Photoshop/Canva/image manipulation.
• Comfortable analyzing high volumes of data on a daily basis.
• Up-to-date with latest trends and best practices in digital marketing.
• Background in running blog series, moderating user groups/forums, developing sticky user content is a plus.