Marketing Manager
(2+ years exp)Xmerica DTC Brand Group
Job Location
Job Type
Full TimeVisa Sponsorship
Not AvailableRelocation
AllowedSkills
Hiring contact
Don WangThe Role
At Xmerica Brand Group, we have two active marketing leader DTC brands, ChillX (#1 Minimalist Auto Litter Box, www.chillx.co) and FreeX (#1 Wireless Thermal Label Printer, getfreex.com).
We are looking for a bright eCommerce Digital Marketing Manager at our new DTLA office.
WHAT YOU’LL BE DOING
Build, manage, and optimize marketing campaigns across influencer, video, SEO, social media, and email.
Brand Reputation Management: Create, respond, and monitor brand mentions to ensure positive and convincing brand messages across social media, video, SEO, and PR.
Influencer/PR Marketing: Identify and develop partnerships and content across media.
Video Marketing: Produce and manage hero, hub, and hygiene video content.
SEO Marketing: Execute SEO initiatives, including site audits, keyword analysis, competitive analysis, link building, and SEO-driven copywriting.
Social Media Marketing: Build up Facebook and Instagram branded content and vibrant community.
Market Research: Competitive analysis, and new product suggestions.
Copywriting: Write conversion-driven ad copies, product copies, email marketing, social media, and website content.
KPI Driven: Measure and report performance of all digital marketing campaigns and assess against goals (CPM, CPC, CTR, ROI, CPM, etc.)
Project Management: Create and manage internal and external project process, scope, timeline, resources, budget, risk, and quality assurance for a diverse portfolio of marketing channels.
REQUIREMENTS
Passionate brand advocate
3+ years of digital marketing experience
Naturally curious, bright, and empathetic individual who is fun to be around
Highly organized and dependable
Startup Mindset: Thrive working independently in changing environments and have a strong ability/willingness to learn and grow
Bachelor's degree (preferably in business, marketing or a related field)
BONUS POINTS
Product geek
DTC brand building experience
Cat owner and lover
Growth hacker experience
LOCAL CANDIDATES ONLY - Onsite Interview Required at DTLA
HIRING IMMEDIATELY