Growth Executive

*Growth Executive
*

About EduRev

• Netflix for Education
• Makes students “Study What Matters” to get them to clear their next exam with least amount of time and effort
• EduRev is made of two words Education + Revolution

EduRev as a Product

• Over 10 million (1 Cr+) students signed up
• Won Best App award (for learning) by Google, Startup of the Year Award by TieCon, & mBillionth Award for Learning & Education (South Asia) by the Bill and Melinda Gates Foundation
• Managed to create a product that our users have loved: In the NPS survey, 87% of activated users are selecting 9 or 10 out of 10.
• Sold 80k+ subscriptions organically across 30 countries including India
• Collectively solved more than 3Mn doubts organically (our user to answer metric is 10x that of Quora)

Investors

• Backed/funded by Y Combinator, Artiman Ventures
• Other investors: Anand Chandrashekaran (Ex-director at Facebook, Airtel & Snapdeal), Martin Basiri (CEO, Apply Board), Vidit Aatrey (Meesho), Ankur Nagpal (Teachable) and 9 others

Media Coverage

• Have been featured in all startup (national & international) media channels including, CNBC, Tech Crunch, EdSurge, Business World, Times of India, Yourstory, The Quint, Livemint & others.

Hiring

For our next phase of growth, we are looking for rockstar growth marketers that can ensure that EduRev becomes a household name not just in India but globally. If growth hacking and marketing are some of your superpowers and you are excited about joining an early-stage team on an exponential growth journey, this is the perfect opportunity for you.

The Role: Growth Executive

Responsibilities:

• Understand the product, market & business metrics and how paid acquisition fits into the overall growth model. Become a product evangelist first.
• Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, Linked In, Twitter, programmatic & affiliates.
• Define and execute campaigns on a day to day basis. Own the channel metric to get maximum ROI out of the budget.
• Work on three streams viz design, copy & product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.
• Build marketing strategies for digital/social media, influencer campaigns, offline partners, and any other scaling strategy under the sun
• Own & decide KPIs for each strategy
• Conduct user, competitive & other related research

Requirements:

• You have 1-3 years of experience working on performance marketing campaigns for consumer products
• You understand ad campaigns for Google (UAC), social (Facebook, Instagram, Linkedin & Twitter), affiliate & influencer marketing
• You are data-oriented, and believe that everything can be measured, since “what gets measured gets improved”
• You have a good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs
• You are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans

Type of Work: This would be a full time work from office opportunity.

Visit our Office : https://g.co/kgs/JKdt5p