Head of Demand Gen

Who we are

At Emi Labs we are transforming the recruiting experience into an easy, human and fair process, for both candidates and companies with high-volume job openings. Emi, our main product, is an A.I. recruitment assistant that enables companies to engage in a conversation with each applicant to detect interested and qualified individuals.

We save recruitment team’s time by automating steps such as sourcing, screening and scheduling. This enables recruiters to reach hiring targets by focusing on qualified candidates and giving them a tailored experience. On the other hand, all candidates are taken into account for the job and are given an equal opportunity by being assessed on their actual fit for the job.

We were part of Y-Combinator's Winter 2019 batch and Khosla Ventures led our Seed Round.

What you'll be doing

The Demand Generation Manager plays a critical role in growing the marketing engine, defining internal processes, and implementing tracking and reporting to show marketing’s impact to the bottom line. You have a proven track record of creating, measuring and refining an outbound marketing machine that delivers a large volume of quality leads. You need to be a self-starter who loves being hands-on in a fast­paced environment.

Responsibilities

• Design, develop and optimize multi-touch outbound campaigns and lead management processes.
• Execute a multi-channel demand generation strategy and drive key business metrics (MQLs, SQLs, Opportunities).
• Driving the strategy and execution of lead nurturing programs through email, webinars, events, co-marketing, etc. to engage prospects higher in the funnel.
• Owning Product Marketing activities to develop compelling marketing assets, messaging and thought leadership to drive demand.
• Directing our tradeshow and events strategy to generate new leads and nurture prospects.
• Building a strong trusted relationship with the Sales team and leadership — contributing updates in sales pipeline meetings and supporting revenue-generating initiatives.
• Forecasting pipeline and presenting results to Sales and leadership teams.
• Implementing new processes and technology to continuously improve our demand generation operations.
• Coordinating internal/external teams of PR and Content Marketing.

Requirements

• +1.5 years of experience managing a multi-channel, outbound demand generation strategy.
• Understanding of key business metrics, unit economics.
• Product Marketing Experience is a plus.