Digital Marketing Manager

We rent, sell and finance 2-Wheelers and are looking out for someone with tremendous drive to lead, manage and grow our digital presence.

Key Responsibilities

• Manage Digital Campaigns - Social and Search
• Drive the CAC down across category
• Drive App Install - Influencers & Ad Network
• Track and Analyse the Campaigns

Your Past

• Experience - 3-4 Years
• Industry - Finance, B2C, Travel, Automobile
• Strong on analytics, problem solving skills and data driven

Please visit our website on-track.in - get an understanding of the products we offer.
If you think you are a good fit, do apply.

What we expect you to do

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimizing copy and landing pages for paid search engine marketing campaigns
• Performing ongoing paid keyword discovery, expansion, and optimization
• Research and analyze competitor advertizing links
• Research and implement search engine optimization recommendations Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted kewywords