Marketing Manager

Google Adwords:

• Complete responsibility of Google Ads, Linkedin Ads, Facebook ads.
• Optimize the campaigns regularly for improving the performance.
• Measure and report performance of all marketing campaigns, and assess against goals.
• Manage and optimize existing PPC campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
• Create PPC strategies including keyword research and analysis.

Email Marketing

• Manage and build an overall email marketing strategy
• Develop A/B testing framework, analyze data to get insights & suggest methods for improvements
• Develop and present email marketing performance reports on a regular basis

SEO

• Comfortable with on-page SEO
• SEO Strategy Good Knowledge of off-page SEO techniques
• Optimizing Contents of pages to make them keyword enriched.

Skills

• Minimum of 2 years of PPC/SEO experience.
• Preferred candidates will also have experience in Google Adwords, Analytics and SEO.
• Passion for marketing technology
• Strong quantitative and analytical skills.
• Strong organizational skills
• Self-starter who demonstrates strong initiative
• Google Adwords Certified Professional will be an added advantage.