Paid Marketing Executive(PPC)

Paid Marketing (PPC) Executive

We are looking for an SEM and SMM expert to manage all pay-per-click (PPC) marketing activities. The Paid Marketing (PPC) Executive will manage all paid marketing campaigns on Google, Facebook, Instagram, LinkedIn as well as other social media platforms and search and display marketing engines.

Responsibilities

• Plan, executive and manage all paid marketing campaign.
• Launching and optimizing campaigns on various platforms
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Optimize copy and landing pages for paid search engine marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• writing engaging copy for adverts
• proof-reading
• account management of clients
• Taking responsibility for driving optimum results and achieving aggressive target across various campaigns, engines and countries. Ensuring the focus is on ROI as well as other core KPI’s.

Requirements

• Extensive PPC experience.
• Active, hands-on experience managing PPC campaigns.
• Excellent communication skills.
• An understanding of online marketing in general.
• Experience in advanced Excel data and analysis work.
• Up-to-date with the latest trends and best practices in search engine marketing and social media marketing
• Experience with website analytics tools
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments