SaaS Marketing Director

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We are looking for a Director of Marketing to help us scale and perfect our B2B inbound lead generation strategy. Reporting direct to our founders, you'll be given a very healthy marketing budget to build a team, expand our tools and shape the future of our marketing department.

Responsibilities:
-Build a 12- and 24-month strategic plan to meet our inbound demo and signup goals
-Develop reporting dashboard to track process and conversions
-Manage online advertising (Google Ads) strategy and spend
-Work with our design and front-end engineering teams to develop targeted consumer-facing landing pages
-Work with our marketing content writers to develop keyword clusters and content strategy
-Manage the direction and expansion of our marketing website, taprecruit.co
-Oversee all consumer-facing content and emails launches (Ideation, writing, design, build and QA))
-Develop nurture and conversion campaigns
-Oversee our yearly marketing budget and report monthly on costs and metrics
-Plan team growth and hire new marketing team members when needed
-Write brand content for landing pages and smaller marketing projects

Requirements:
-4+ years developing inbound marketing strategy for Mid-market or enterprise SaaS business
-Previous leadership and team building experience with about 4 direct reports
-Experience with email automation tools, WordPress and AdTech platforms
-Previous experience in the recruiting/HR Tech industry not necessary

Perks:
-Flexible vacation policy
-Health, dental and vision coverage
-401k retirement plan
-Commuter benefits

About TapRecruit
TapRecruit is a growing team with a big mission of democratizing opportunity for all qualified candidates. Our founders are located in New York but we're building a team of experienced engineers, linguists, and scientists from across the USA.

We care deeply about fairness (it's our mission) so you can be ensured that your application will never be judged based on your religious belief, age, color, race, creed, marital status, gender, sexual orientation, political affiliation, ethnic origin, family status or disability.