Product Marketing Specialist

Fabrik is a knowledge management company for enterprises. We use cutting edge technologies like AR/VR, computer vision, and collaboration on the web for lifecycle management of high-value assets.

You will make Fabrik THE EXPERT across multiple industries. As a product marketing person in a deep tech. company, you will be responsible for communicating the features and benefits of our products through compelling storytelling. You will have a solid understanding of the technology behind our product, and have a flair for creating multiple types of B2B collateral for multiple engineering, and non-engineering sectors. In this cross-functional role, you will collaborate closely with product, engineering, and the sales teams to identify and narrate great product stories.

The ideal candidate will have a passion for marketing with a background in technology/engineering coupled with a robust understanding of the engineering services market, and associated buyer/customer personas.

Responsibilities

1. Create marketing collateral (e.g. product videos, whitepapers, use-cases, customer success stories, webinars, etc.) that articulate the benefits and positions Fabrik as the knowledge expert for customers to interact with, and transition into a qualified leads.
2. Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle.
3. Work closely with sales and product teams to develop product pricing models, key messaging, and value proposition.
4. Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.
5. Speak and present both internally and externally to promote the story of our product.
6. Assisting with the growth of the sales pipeline through lead generation and inside sales activities.
7. Analyzing customer needs in terms of current business obstacles, identifying projects and scoping potential solutions for Fabrik.
8. Assist sales with RFI/RFPs to provide deeper insight into the product.

Must have:

1. Ability to develop, organize, and maintain process documentation
2. Ability to create, update, and maintain training documents
3. Excellent communication and articulation skills.
4. Ability to sell ideas well through creative & innovative presentations.
5. Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates, prospects, and customers.
6. Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
7. Self-motivated and results-driven; passionate to learn and grow.

Requirements:

1. BA/BS degree with MBA or equivalent with marketing emphasis.
2. 3+ years of industry experience in marketing.
3. Ability to develop, organize, and maintain process documentation.
4. Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise.
5. Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
6. Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
7. Passion for working with technology products and solving consumer needs.

Most important:

1. Excellent organizational skills with attention to detail.
2. Out-of-the-box thinking
3. Proactive executioner
4. Smart worker

Perks:

1. Great office.
2. Awesome team.
3. Will get to work on the cutting edge of immersive technology.