Social Media Strategist - Collegedunia.com

Job Description:

 Create Collegedunia’s social media strategy across platforms like Facebook, Twitter,
Instagram, Pinterest, Youtube, Snapchat, Linkedin and Wordpress blog.
 Plan social media campaigns (communications, contests etc.) in line with the strategy,
organizational objectives and budget allocations
 Creation of weekly communication plan
Execution Of Social Media Campaigns
 Manage social media campaigns and day to day activities across all Social media platforms.
 Create and maintain an exhaustive Social media calendar.
 Seeding of content into social networks to ensure virality of communication.
 Engage in customer conversations on Social media platforms and moderate user generated
content.
 Blogger outreach: Manage a blogger outreach program which will be used for creation of
content.
Reporting And Monitoring Of Social Media Platforms
 Weekly performance reporting of all Social media platforms
 Develop benchmark metrics to evaluate social media campaigns and report on campaign
effectiveness
 Monitor Social media trends and activities of main competitors
Content Strategy
 Content writing for Collegedunia blog to ensure that the blog gets highly shareable content
and also ranks in terms of organic traffic.
 Knowledge of writing for Search Engine Optimization is an added advantage.
 Good command over grammar, punctuation and language.

Experience
1 to 3 years