Develop marketing and growth strategy for clients in various verticals, including CPG, education, and publishing.
Head of Marketing & Operations
2017 - 2018 (about 1 year)
Led all marketing and operations for market-leading bar exam supplement company. In one year:
• Grew revenue by 35% and launched six new products targeting a new customer...more segment. • Achieved 32% and 45% market penetration at two top-five law schools. • Implemented new customer ticketing system and launched a Help Center, reducing inbound customer support emails by 50%. • Recruited two new content writers, resulting in the ability to launch six new products in just four months.
MAST MOBILE (acquired by Hearsay Systems)
Product / Business Development
2014 (about 1 month)
I was the first hire at Mast Mobile, an early-stage, seed-funded B2B startup that is building a new mobile network and integrated software solution to simplify work and life....more Acquired by Hearsay Systems in 2016.
Global Vertical Marketing MBA Intern
2012 (4 months)
Go-to-Market Strategy: Designed product roadmap for external landing pages that brought 15 industry solutions to market. (facebook.com/business/industries)
Positioning...more & Messaging: Built and launched Wildfire portals to educate advertisers within the Auto and Tech verticals about targeted advertising reach. Ran Facebook ad campaigns and used Hive SQL queries to test whether these portals generated incremental Facebook ad revenue.
My team was responsible for analytical decision support for the spirits and beer Brand Marketing teams and worked directly with the CMO to deploy over $350M of marketing spend...more against proven growth drivers.
Led analytical decision-making within the finance, marketing, and operations workflows for six new product launches, including Diageo’s first-ever Guinness brand extension in the United States.
In just one year, I grew Critical Pass' revenue by 35% to $1.4M and launched six new products that targeted a new customer segment in the law school market. I also achieved 32% and 45% market penetration at Harvard Law School and UCLA School of Law, respectively.