If you are a university, hotel, apartment complex or business looking to provide bike sharing, there are only two options, go with the "citywide" model or the "do-it-yourself" model. The citywide model costs $5k-$7k a bike, takes 3+ years to deploy and is only limited to large cities with significant subsidies. The DIY model never works because of the lack of affordable unlocking technology and reliable ongoing maintenance.
Zagster focuses on apartment managers with a nationwide portfolio, universities with Zipcar, corporate campuses and hotels in bikeable areas. These 4 markets are virtually everywhere in the country resulting in a $1.4B annual opportunity. This highly efficient and unique model allows Zagster to offer services in areas that traditional citywide bike sharing systems can't reach.