Created, funded, and launched Tribe Bicycle Co., a New York based bicycle brand focused on creating affordable, stylish, and practical bicycles for the everyday rider. As...more one of two founders my role was to oversee design, product development, procurement, marketing, and sales. During my 3 and a half years at Tribe we grew our product line from 8 to over 350 SKUs while simultaneously establishing a network of over 175 independent bike shops as Tribe dealers stores.
E-Commerce Director - China
2014 - 2017 (almost 3 years)
Launched the first ever Melissa & Doug e-commerce operation in China through the Tmall store platform. Along with the senior management team I helped curate the initial...more e-commerce assortment of 110 SKUs, eventually growing the store to over 250 items. My role also included helping to outsource warehousing operations in Shanghai and implement the necessary supply chain systems. I helped build the full time team in China and managed the sales, marketing, customer service, UX, and design teams.
Assistant Manager of Product Development - China
2011 - 2014 (almost 3 years)
Co-managed the China product development team with the General Manager of the China office, driving the daily operations to ensure all products met quality standards, target...more costs, and production schedules. I worked closely with US senior management on a daily basis, tracking the progress of 250+ new SKUs. I also served as a consultant by researching shifting manufacturing trends in Southeast Asia and Mainland China to initiate new cost effective production opportunities in developing areas.