Creating successful content is not easy, especially with: increased competition for attention, expanding consumption and delivery models, and audience fragmentation just to name a few. Existing tools and services are just doing more of what doesn't work faster. For instance: native ads aren't credible, syndicated content doesn't drive traffic, curated content primarily drives traffic to others, amplification equals "dumb eyeballs" which promises little to no engagement.
Nearly all of the content a brand needs already exists. That content already has readers, and a meaningful and engaged audience. Written licenses content from the Web’s top bloggers. We match a brands audience and keywords to top-ranking content by bloggers that their audience trusts. It’s instant audience, instant visibility, and most importantly, it’s authentic engagement. Our platform automates the entire process of finding, licensing, paying, and publishing the licensed content to a brand site.
Written's core technology identifies and prices content based on a variety of performance metrics. A custom built scalable crawling engine is used to identify ideal content given an input list of keywords. This engine is able to filter out content for a variety of reasons including the type of content and customer provided blacklist.
Written's pricing engine leverages a variety of sources to create a comprehensive pricing database. Everything from visitors, keyword value, conversions and more is analyzed for content both in and out of the marketplace. This database is used not only to recommend pricing for those participating in the marketplace, but also to acquire new users.
Written uses Wordpress plugins on both author and marketer's websites to move content, traffic and collect analytics. In combination with the pricing engine, Written has the most comprehensive database on the value of content outside of Google.
Three out of our four founders (Marc, Josh, Jeremy) are partners in Capital Factory--Austin's tech incubator. Marc and Josh also worked together for a local startup in Austin prior to founding Written. Connor, our fourth founder, sold one of his companies into the Capital Factory family, and he has been a friend of Josh's for years. Josh is CEO, Marc leads all Sales and Marketing efforts, Jeremy leads our Product and portfolio of content and finally Connor is all things tech and automation.
Written.com is the brainchild of Josh--a lover, creator, and consumer of great online content. He set his sights on finding a way to monetize quality, high ranking content which lead him to Jeremy, a lover of all things SEO/conversion/lead gen, and Marc, an obsessive brand and product marketer--after months of brainstorming and testing, Written emerged. We currently have 2 customers live, and are in the process of building out micro-sites for 4 and counting large enterprise customers.
Marc (co)founded Fonality, a leading cloud and open-source based PBX competitor to Avaya and Cisco, and Sake Social, the largest online retailer of Japanese sake. Prior to Fonality and Sake Social, Marc founded two web services companies and burned-out of Investment Banking--USBancorp in Mpls. and JP Morgan in NYC. He is an active mentor/investor/partner in Capital Factory and TechStars Austin. Marc has a BS in Finance from the Carlson School of Management at the University of Minnesota.
Jeremy co-founded ApartmentRatings.com and grew it into the leading global source of ratings and reviews of apartments before selling it to Internet Brands. Jeremy also co-founded BuzzStream, the most popular CRM for managing online outreach campaigns for SEO and PR. Most recently, he founded Wordloop, a performance-based content marketing service for B2B marketers. He holds an MBA from the McCombs School of Business at UT-Austin, and a BS in Decision Sciences from Santa Clara University.
Connor is a seasoned WP and front-end web developer. In 2009, he co-founded The SiteSlinger, a front-end, design to code service specializing in WP development and PSD to HTML services that was sold to Capital Thought in 2012. He also was a top 25 finalist in the 2009 Global Student Entrepreneur of the Year award competition. Prior to Written, Connor founded Wahooly, a platform for rewarding social influence. Connor received his undergraduate degree from Babson College in 2011.
Josh co-founded Zosh, a mobile app for filling and signing docs, which was acquired by HighTail (YouSendIt). He launched the product at DEMO conference where he won a DEMOgod award for his presentation which included smashing a fax machine with a baseball bat. Prior to Zosh he founded Ideal Science which created software used by Microsoft on their xBox gaming websites. Josh is a Capital Factory, Techstars and Austin Technology Incubator advisor. Josh has a BS in Computer Science from UT-Austin.