Creating successful content is not easy, especially with: increased competition for attention, expanding consumption and delivery models, and audience fragmentation just to name a few. Existing tools and services are just doing more of what doesn't work faster. For instance: native ads aren't credible, syndicated content doesn't drive traffic, curated content primarily drives traffic to others, amplification equals "dumb eyeballs" which promises little to no engagement.
Nearly all of the content a brand needs already exists. That content already has readers, and a meaningful and engaged audience. Written licenses content from the Web’s top bloggers. We match a brands audience and keywords to top-ranking content by bloggers that their audience trusts. It’s instant audience, instant visibility, and most importantly, it’s authentic engagement. Our platform automates the entire process of finding, licensing, paying, and publishing the licensed content to a brand site.
Written's core technology identifies and prices content based on a variety of performance metrics. A custom built scalable crawling engine is used to identify ideal content given an input list of keywords. This engine is able to filter out content for a variety of reasons including the type of content and customer provided blacklist.
Written's pricing engine leverages a variety of sources to create a comprehensive pricing database. Everything from visitors, keyword value, conversions and more is analyzed for content both in and out of the marketplace. This database is used not only to recommend pricing for those participating in the marketplace, but also to acquire new users.
Written uses Wordpress plugins on both author and marketer's websites to move content, traffic and collect analytics. In combination with the pricing engine, Written has the most comprehensive database on the value of content outside of Google.
Co-founder at Written. Co-founded Wahooly (now Chasm.io). Founded @The Site Slinger, sold to Capital Thought.
View our story
Who we are
Written was founded by successful serial entrepreneurs, Jeremy Bencken, Connor Hood, Josh Kerr, and Marc Smookler.
Why we're doing this
We love great online content and we believe more of it will exist if bloggers have alternative monetization options for their content without cluttering their pages with more advertising. We also love helping brands create and engage audiences, and we believe content marketing builds the most valuable and sustained brand equity.
Most impressive accomplishment
Jeremy co-founded ApartmentRatings.com and grew it into the leading global source of ratings and reviews of apartments before selling it to Internet Brands. Jeremy also co-founded BuzzStream, the most popular CRM for managing online outreach campaigns for SEO and PR. Most recently, he founded Wordloop, a performance-based content marketing service for B2B marketers. He holds an MBA from the McCombs School of Business at UT-Austin, and a BS in Decision Sciences from Santa Clara University.
Connor is a seasoned WP and front-end web developer. In 2009, he co-founded The SiteSlinger, a front-end, design to code service specializing in WP development and PSD to HTML services that was sold to Capital Thought in 2012. He also was a top 25 finalist in the 2009 Global Student Entrepreneur of the Year award competition. Prior to Written, Connor founded Wahooly, a platform for rewarding social influence. Connor received his undergraduate degree from Babson College in 2011.
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