Built as a video dictionary - now building unique (word-based) social games distribution channel.
Free-to-education: Elementary to High School to EFL (localised: Spanish, Mandarin etc).
Underpinned by parental subs.
Tech API allows third party game companies to publish/reach educators & students.
Recent pivot to Private Alpha: 965 schools in 4 months.
Raised seed funding: Michael Birch (Bebo.com). On runway to Series-A.
Game Team hails from Playfish.