A company's best relationships are stored in employee's smart phones & Exchange Server. It is siloed, unsearchable & inert. Combining this data w/our DataMarket, a freemium service, Who@ enables a new platform for professionals & enterprises to turn tribal knowledge into institutional knowledge to close sales faster. Via a private way, we allow professionals to protect their contacts while leveraging them too. Launch customers: CSC, Comerica, CBRE, Jones Lang LaSalle + others in a viral app.