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WhiteHat

Head of Marketing at WhiteHat

London · Full Time
WhiteHat is a tech startup founded to address the lack of high-quality, career-focused apprenticeships on offer for ambitious young people and provide employers with the means to attract the best non-graduate talent. Read More
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Job Description

We’re recruiting people inspired by the potential to transform post-16 education in the UK, and passionate about our vision of using tech to deliver an incredible apprenticeship experience.

We are looking for an exceptional Head of Marketing to lead on our external marketing and user acquisition strategy. This role will require experience of building digital connections with consumers, growing WhiteHat's presence on social media, and developing WhiteHat's position as the place to get access to the very best apprenticeships.

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Key Responsibilities

● Act as a player-coach, devising strategy as well as executing on campaigns and branding
● Design a comprehensive marketing strategy to increase WhiteHat's reach among 16-23 year olds
● Expand the networks of young people we reach, as well as improving our digital presence/content
● Build a lasting digital connection with a wide range of 16-23 year olds
● Monitor and expand our social media footprint
● Deepen WhiteHat’s focus on a data driven approach to marketing
● Use multiple online advertising methods e.g. Google Adwords, Facebook to increase company and brand awareness
● Develop WhiteHat's proposition as the place to go if you want to accelerate your career at some of the world's best companies, without going to university
● Lead on WhiteHat's SEO efforts (keyword, image optimisation etc.)
● Assist in the preparation of online newsletters and promotional emails and supervise their distribution through various channels
● Provide creative ideas for content marketing and update website
● Collaborate with designers to improve user experience
● Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.)
● Acquire insight in online marketing trends and keep strategies up-to-date
● Maintain partnerships with media agencies and vendors
● Act as a representative of the WhiteHat values and brand at all times, acting with integrity at all times

About You

● You are a digital marketing pioneer with a focus on SoLoMo marketing. If you’re a bit of a digital nerd too, always digging into the data and looking at campaign performance, so much the better.
● Past experience building audiences online, ideally targeting the under 25s market
● A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions
● Experience with data-driven SEO analysis and optimization
● Experience as Digital Marketing Executive or similar role
● Excellent understanding of digital marketing concepts and best practices
● Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
● Good knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
● Skills and experience in creative content writing
● Analytical mindset and critical thinking
● Excellent communication and interpersonal skills
● You are passionate about helping to deliver the best learning opportunities to young people
● You care deeply about how both our customers and our users perceive us
● You have a proven track record in achieving outcomes and demonstrating success
● You ideally have startup experience

Our Values

● We are all owners: we think about the impact of our actions on the team, the company and on our external perception
● Good people win: we believe that respect flows both ways; we are approachable, warm and responsive
● We put others first: we go above and beyond to create an exceptional service and experience for our users
● We believe in social mobility: your background should never define your destination
● We are changemakers: we are working to create impact at scale
● Integrity is paramount: we put our apprentices’ success first
● We are honest but kind: direct feedback delivered with kindness helps others realise their full potential
● We are mission & results driven: we pursue excellence in everything we do and we energise and inspire others through the standards we set

Benefits

● Our social mission is at the heart of our business; so if doing good is as important as building a commercial business to you, you will find WhiteHat incredibly rewarding:
● Competitive salary and rewarding bonus scheme
● 27 days holiday a year + bank holidays
● Perkbox benefits
● Equity Options

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