Created by a former Product Lead from OkCupid Labs and backed by 500 Startups, Whim is a mobile app that curates and coordinates first dates. We deliver dates for mutually matched singles in just a few taps, eliminating the hassle of messaging, waiting, and planning that characterizes other dating apps (Hinge, CoffeeMeetsBagel, Tinder, OkCupid). Simply open the app to indicate when you're free and who you like. We then figure out the time, the place, and the person you’re going to meet, so that you can be out on a real-life date a few hours later - without all the work and buildup.
Our revenue model is subscription based. Our distribution strategy leverages partnerships with Instagram and YouTube influencers, coordinated promotions with local businesses, and hyper-targeted press and advertising.
We've validated our value proposition through a beta launched to Los Angeles in 2014, and are excited to launch our native iOS app to additional markets in early 2015.