Brand Advisory - Create competitive advantage, value and impact for individuals, investors, entrepreneurs, startups and established brands/companies at key milestones in their...more brand life cycle. Key milestones include: brand creation, investing and funding rounds, IR events, M&A, positioning/repositioning, business/brand strategy shifts, market launches, brand measurement, partnerships and alliances.
Advised Task Force member companies on high-potential talent retention, acceleration & performance management strategies. Managed team, growth strategy, operations, business...more development, profitability & key clients. Created customized leadership and human capital change programming. Developed content, curriculum, delivery, design, user experience approach as part of Intel's Diversity Strategy for 2015/16. Presented at CTI annual summit and provided thought leadership on key research projects.
Director - Advisory & Member of NY Management Team
2012 - 2014 (about 2 years)
Advised Fortune 500 csuite executives on cross-stakeholder reputation management strategies to build/protect reputational cpaital, drive competitive advantage and mitigate...more reputation risk. Managed cross-functional teams (marketing sciences, advisory & content) on client engagements and new business opportunities. Developed and implemented global talent management system and first interactive mobile conference app.
Managed global cross-functional teams, advised RIM (BlackBerry) and other key clients on research-based brand/product development, strategy, positioning, marketing, communication/messaging...more strategy, issue management.
Advise brands on creation of their brand name, identity, value proposition, positioning, investor pitch and company/product narratives, content for social media, sales/customer marketing & communications.
Helped Fintech software startup secure next round of VC funding through creation of corporate brand narrative, clarification of their value proposition and investor pitch plus coined content for blog posts -- "the new investment reality".