Weddington Way is a collaborative shopping site for weddings. Weddington Way is the fastest growing e-commerce business in the $100 billion wedding industry and over one million brides and bridesmaids have shopped together on Weddington Way since 2012. Our mission is to become the “go to” brand for millennial women for everything they need to buy for their weddings. With a collaborative experience, personalization, and a vertically-integrated assortment, Weddington Way is differentiated from anything else that exists in wedding, e-commerce or retail.
Weddington Way was founded in San Francisco by CEO Ilana Stern, who was a buyer for Bloomingdale's before earning her MBA at the Stanford Graduate School of Business. The company has raised $11.5M in seed and Series A funding from VC firms Javelin Venture Partners, Battery Ventures, Felicis Ventures, Trinity Ventures, and strategic angels, including Bonobos founder, Chairman of Jet Blue, Founder of Nixon, and a former GAP CEO.