We make health & beauty simple for people of color. We do this by developing, designing and testing products and services specifically tailored to our community's needs and delivering on the promise of great customer service and an delightful, practical shopping experience.
Our flagship brand, Bevel, is the first and only end-to-end shaving system specifically engineered to prevent and reduce shaving irritation for men with curly, coarse hair.
We want to reinvent the way consumers learn about, purchase and enjoy health and beauty products. We’re starting with a focus on the $50 billion ($350bn globally) personal care segment. Consumer packaged goods manufacturers and traditional retailers are neither building brands nor merchandising experiences which cater to the uniquely differentiated needs of black, latino and asian consumers --- America’s fastest growing and most culturally influential demographic groups.