PROBLEM = Buyers don't engage with Sales until as late as 70% of the way through their purchase process. Companies need to get those buyers on the phone earlier in order to increase sales.
SOLUTION = Business Development Reps use Vsnap to send quick, individual video messages to qualified leads. It's the most efficient way to convey tone and trust -- and it increases lead conversion by up to 41%, and increases actual close rates by as much as 34%.
As part of refining the Vsnap Viewer API, we created a fun internal contest for devs on our team to actually put the API to use. Screenshots are a couple of examples where companies wanted to really customize the aesthetic and also tailor the calls to action to reflect the specific path to purchase for their ...more prospects. On the back end, the Viewer API also allows companies to fully integrate Vsnap activity with whatever web analytics tool they run on their site.
Like our Salesforce App, our HubSpot integration allows a Vsnap user to pull contacts from HubSpot, and will allow them to store data in the HubSpot CRM so they can create workflows and run reports to measure the impact of Vsnap on stage progression, deal velocity and close rates. This will go live early Q2.
Our SFDC app is currently under review for release. It allows sales teams to track all vsnaps their reps send, and puts each piece of data back into the SFDC record for that lead (the send, the view, etc). This allows teams to build Vsnap right into their workflows, and to run reports that allow them to see the ...more impact of vsnapping on conversions rates and deal velocity.