Investment thesis: Customers can’t afford to ignore experiences and outcomes that are 10x better than what they’re doing today. Surpass this high bar, and customers will find a switch from status quo compelling.
In 20 years of working on startups, I’ve seen both failure and success. The ventures that worked well delivered a phenomenal experience, value prop or outcome that was easily an order of magnitude better than status quo; the ones that failed, quite frankly, did not.
I’ve taken this key insight to heart and have now focused my energy on finding, funding and fueling the startups that embrace this mentality.
Areas invested:
- Enterprise SaaS
- Vertical Marketplaces
- Data & Analytics
- Breakthrough Medical
- Automation
- Direct to Consumer
Engagement: Active 1-2 days per month per company, helping strategically on telling the story, finding product/market fit, validating customer acquisition economics, go-to-market planning, and hiring. I bring a unique blend of product, marketing and leadership skills to the table, and I frequently rollup my sleeves to work alongside founders on whatever is the next challenge to their success.
Assuming allocation is available and pending founder approval, deals will be shared with the syndicate.