• Responsible for increasing the firm’s client base and event attendance. • Develops ideas for clients and recommends and executes the plans. • Project management for...more assigned clients and vendors. • Oversees project budgets and distributes reports. • Coordinates events for the CEO.
Small Business Consultant
2002 - Present (about 17 years)
• Writes content and articles for clients and develops SEO strategy to improve website traffic. • Determines web page layout. • Designs and edits images and all marketing...more collateral for the web and print. • Develops business partnerships/fundraising strategies and manages execution. • Promotes events through online marketing, PSAs, press releases, pitching media for feature stories and advertising. • Creates and tracks email campaigns. • Develops strategy and executes social media plans.
• Designed, reviewed, and proofread their business forms and insurance applications. • Managed form revision projects with annual renewals, office changes or new state...more regulations. • Coordinated and scheduled meetings with cross-functional teams. • Maintained multiple databases and spreadsheets for Allstate documents. • Utilized MAC systems, however extensive experience on PC operating systems as well.
La’Shon Anthony is the Community Leader of ABI.Chicago, the local chapter of the Anita Borg Institute. She is also the owner of visuals4u, a consulting practice for small business owners & nonprofits, a founding member of the 2020 Women on Boards Chicago Campaign, a speaker, and writer.