Virool is a programmatic video marketing platform for individuals, small businesses and global brands and their agencies. Today, more than 30,000 global customers use the Virool platform to reach key influencers, promote their content and gauge campaign effectiveness.
Within our self-service platform, users can leverage a proprietary DMP to build custom, addressable audience segments across all screens including mobile web iOS. Within Virool, users can analyze trends via a fully transparent and insightful analytics suite that offers viewability guarantees, emotional resonance and fraud protection. In addition, Virool offers custom creative solutions that enable… · More one-click social sharing and the ability to forecast earned media potential via our Virometer tool. More than 100,000 multi-channel publishers have activated video content from Virool via partnerships with Rubicon Project and direct native placements.
March 2015—EIQ allows marketers to understand how people feel
EIQ accesses viewers webcams or camera's on their phones/iPads and is able to read facial expressions as they watch videos promoted on Virool network.… · More This way marketers can truly understand emotions that their audience is having with their product or service.
October 2014—Mobile native video ads on USA Today, NYPost, Mashable.
InLine unit delivers native video ads in articles on popular news sites in a format that engages the reader. It allows publishers to make money with video… · More where they use to use banner ads in the past.
Generated content for the blog, email, and social media for the launch of this mobile site that was created in less than 5 days as a marketing stunt for… · More Virool's attendance at Cannes Lions. I was a part of the brainstorm session that led to this idea. Assisted in email blasts to generate awareness amongst the festival's attendees. Reached out to top attendees and reporters via social media to generate more awareness about the app. Overall this was a hugely successful launch and what bean as a marketing stunt now may be an added Virool product!