Digital Marketing Manager
2018 - Present (over 1 year)
- Plan and execute overall marketing strategy in terms of SEO, SEM, Content management, Social media management - identifying the topics that would provide value to visitors....more Create content around it to generate traffic and to eventually convert them into leads -Lead generation through PPC Ads, SEO, Strategic Partnerships, Affiliate marketing, etc.
- Plan and execute all web, SEO/SEM, Email, Social Media and Paid advertising campaigns - Design, build and maintain the social media presence - Measure and report performance...more of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies -Plan, execute and measure experiments and conversion tests
Identifying “SME” clients in the market who need working capital limits. Structuring deals for SME clients by offering Fund based products like Cash Credit & OD, Term...more Loans and NonFund products like Letter of Credit, Bank Guarantees, Foreign Exchange and Trade Products.
Networking with Various departments within the Bank to generate leads and identifying cross-selling opportunities.
Client Relationship Management i.e. to increase the wallet share of the bank with the client