80% Remote in USA/20% at HQ in Copenhagen - Oversee all marketing strategies for CI and its pilot product, Violette. - Branding (build brand manual, company personality...more & tone of voice) - SoMe management - Email campaigns - Client Acquisition (pre-sales) - Project plan for product-to-market launch of the Copenhagen Industries product to the US and European-wide market. - Digital marketing and business strategy for launch - Market research
Social Media Strategist
2017 - 2018 (about 1 year)
100% remote position - left role due to study commitments - Derive and manage strategy for all Peerfit social media accounts (Facebook, Twitter, Instagram, LinkedIn, YouTube,...more Google+, etc.). - Work alongside Marketing team to execute campaign strategies - Set up digital advertising on digital channels (especially on Facebook, LinkedIn, Twitter, Instagram, Google) - Work alongside Sales teams in digital inbound marketing tactics, particularly those related to social media and Google Ads.
My role follows the same tasks as a Consultant, but with more focus on business development, strategy and client management. I oversee existing and potential B2B clients,...more partners, and integrations, and manage bespoke and white-label creative projects for these brands. My client & partner roster includes: Universal Music Group (UMG) Germany, UMG Switzerland, IMG, ITV UK, Vox Media, Stash Media, Nation 1099, Creative Quarterly Journal, KAO Brands, Realfiction, amongst others.
Marketing & Sales Consultant
2016 (4 months)
With a presence in 150+ countries around the world, Soply acts as a worldwide platform which connects clients with freelance creative professionals (animators, designers,...more illustrators, photographers, and videographers). As a Consultant, I held a well-rounded role in the strategy and execution of marketing and sales techniques within Soply. Some of my job tasks included digital marketing and analytics, social media management, marketing campaign strategy, PR strategy, copywriting, amongst others.
I was the liaison between the organization and all catering clientele. In an effort to further provide funding for the non-profit sector of MOW Albuquerque, the catering division...more uses all funding sustainably in the organization. I was the driving force behind all marketing activities for catering. I designed new marketing tactics for the catering division, along with MOW Albuquerque as a whole. My personal goal was to improve overall sales and exposure of Meals on Wheels of Albuquerque Catering.
Assist management team in marketing research and campaign execution; evaluate clients' digital marketing activity (social media management, Google Analytics, Google AdWords);...more brainstorm on new and innovative marketing opportunities.
College Marketing Representative
2012 - 2014 (almost 2 years)
Market for artists under Warner, Elektra, Atlantic, and ADA; distribute marketing collateral to interested markets; host events/giveaways
Key Projects: Macklemore &...more Ryan Lewis, Twenty One Pilots, Grouplove, Maybach Music, Red Hot Chili Peppers, Cee Lo Green, Echosmith, Led Zeppelin Attend bi-weekly conference calls with execs, other reps, and bands from the label. Submit bi-weekly reports on marketing and activity for the Albuquerque area. http://www.impressyourpeers.com/author/vickiapodaca/
Market ASUNM SSE events on campus, along with co-sponsorship events with other UNM organizations. Design marketing collateral with the use of Adobe Photoshop CS6, and distribute...more to target markets. Setup and tear down of entertainment events on campus (including all speaking, cultural, and musical acts). Assist in booking shows on campus/ talent buying (includes communication with agents, contracts, and payment.) Leadership of volunteers.
I have a passion for working across borders. Through work experience in the USA, Australia, Poland, and now Denmark, I am dedicated to providing comprehensive communication, as well as effective solutions worldwide.
In my my previous positions, I have single-handedly obtained VIP clients such as UMG Germany, UMG Switzerland, UMG UK, and Sony Music utilizing my own sales prowess. They have also signed onto be ongoing sales partners.
I received an Award of Excellence at the end of my term with WMG. I also was nominated as one of the Who's Who of American Colleges & Universities while at UNM.
More personally, I have lived in 4 countries, and 3 continents (USA, Australia, Poland, Denmark). I am very open-minded and have immense international experience.
I have worked across all different aspects of marketing, particularly those on the digital side. I have the knowledge in everything from building a sound SEO strategy, to developing an effective social and digital marketing strategy, to finding/closing client leads. I am an experienced digital advertising strategist (Facebook, Instagram, LinkedIn, Twitter, Google) as well as vastly knowledgeable about Google and social media analytics.