As the first sales hire in US, I worked with the CEO to build out the sales process.
- Built out the sales process &... more strategy
- Identified buyer persona's and target accounts for mid market and enterprise prospects.
- Created value-driven outbound messaging and specific sequences for outreach.
- Built out sales stages and SaaS specific qualification criteria: CIPD
- Overhauled demo approach based on Winning By Design strategy: AxNOT, SPV3