Urban360 is a digital media company that thru an App-based mobile portal provides relevant information & services to make life easier in large cities.
It is designed for mainstream users who get personalized traffic reports, earthquake alerts, public transportation status, local business search, neighborhood events and classifieds, as well as general news in a light-format with relevant and contextual advertising
In 11 months Urban360 has grown to 140,000 monthly users in Mexico City.
Urban360 is a native App for iOS, Android and BB that leverages the resources from the device but has the flexibility and rich-media characteristics of HTML5.
It is supported by a cloud-computing backend system that processes 000s of daily transactions.
A backoffice team generates relevant content and posts traffic alerts, as well as develops interactive mobile campaigns for large advertisers.
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Urban360 offers "smart mobile services" that organized in a mobile platform, allows non-techy, mainstream users to find in one single App various urban services that are relevant to people living in large cities, while generating very high engagement and daily use rates.
This type of "mobile portal" is a new media format that will rapidly and advantageously compete against traditional media (free local newspapers, radio broadcast, yellow pages) in reach, interactivity, context and relevance.
The main use of proceeds for this financing round will be dedicated to expand the core technical and operations team in Mexico; grow the user reach in Mexico City to 240,000 montly active users, and begin expansion plans for other large cities in the U.S. and Latin America, taking advantage of the scalable replication of the service model, adjusted for other cities.
Today Urban360 is already one of the largest media channels in Mexico City,with more reach than several newspapers & radio stations