Underground Cellar is a new online wine marketplace for discovering and buying premium wines online. Buyers love us because half or more of the bottles they buy are algorithmically swapped-out to rare and private-stash bottles from prestigious wineries.
But our real benefit is that we provide wineries a sustainable sales channel that never uses discounts. This allows them to quickly sell wine… · More without bastardizing their pricing structure or harming their brand image.
Underground Cellar is the first vertical utilizing our patent-pending “reverse-discount” e-commerce platform.
Our plan is to scale within the $6B online wine vertical, capturing $40MM of wine sales by Q3 '19.
First we take over wine, then we expand into other luxury verticals... * gourmet food * sporting & event tickets * fashion * travel