Tule

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Crop water use sensors: helping farmers optimize yield and quality

Tule is merging the best of Silicon Valley technology and UC Davis Ag research to solve one of the world’s biggest problems: Making the most of our limited water supply to support the increasing demand for food worldwide. Co-Founder Tom Shapland developed a revolutionary way to measure crop water use and water stress, and he partnered with Jeff LaBarge to build a SAAS product around it and take it to market. For the past few years Tule has been taking the Ag market by storm and growing revenue at an alarming rate. We’re already working with 8 out of the top 10 wine producers worldwide, and many of the largest Almond producers as well. The ag industry represents a $54 Billion dollar market in California alone, and we’ve already become a respected and relied upon tool for growers. Read More
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What We're Building

Tule has created a new sensor that is installed in the middle of an agriculture field to measure the total amount of water that evaporates from a 10 acre area. With this information, we provide optimal irrigation recommendations for farmers.

The primary benefits to the farmer are:

- Improving yield and quality through optimal irrigation recommendations
- Labor cost savings by replacing field visits with 24/7 remote monitoring of plant stress
- Alerts when plant stress exceeds targets
- Comparison of water use to other growers in region (wisdom of the crowd)

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Open Positions

Team

Jeff LaBarge
Co-Founder/CTO @Tule; Formerly: Founder/CEO @FieldCheck; Founding Engineer @zoodless; Love startups and rural.
Tom Shapland
Co-Founder / CEO @Tule; PhD in Crop and Atmospheric Science
Alan Wells
Head of Product @Tule. Track record of turning good design into dollars at @Zynga , @Affinity Labs & @Nextive.
John Azevedo
Sales Growth Leadership, with a side of Marketing and Customer Success
Stacey LaBarge
Director of Sales and Customer Development @Tule; Founder/CEO of Maui Blue Properties (acq by @InvitedHome ); Project Manager; MBA

Our Investors

Bloomberg Beta
Seed fund focused on the future of work and machine intelligence, in particular. We steer on founder NPS. Now investing out of our 2nd $75M fund.
Charles Jolley
Founder @Ozlo • Worked at @Apple, @Facebook • Creator @SproutCore • Investor @Tule
Andrew Jiang
CEO, Cofounder of @Sentio - Seeking Marketing Lead Fmr. Executive Director, Cofounder of @Bayes Impact Alum of @Y Combinator, @Sprig, @BCG, and NYU

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