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Traction Technology Partners

Marketing Manager, Marketing Automation & CRM Specialist at Traction Technology Partners

New York City, Boston, Remote · Full Time

Get in on the ground floor of a fast-growing startup focussed on connecting enterprise decision makers with enterprise startups. We are building a unique SaaS business around virtual and physical events, and a private, professional network for enterprise executives.

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Job Description

ROLE:

This is a unique sales pipeline development role where you will own different parts of both marketing and sales. Key responsibility is to drive sales leads through marketing campaigns. Must be a Hubppot expert. Manage marketing efforts and create content to drive growth using industry best practices. This is a chance to join a fast growing startup at an early growth stage - you would be one of our first 10 employees. As such, the role requires lots of flexibility and the ability to take on different tasks efficiently. We are doing something new here, and need someone with vision, ambition and potential to help bring it to life.

The perfect candidate will be experienced with Hubspot marketing automation, digital marketing (landing pages, SEO, PPC, content marketing) and B2B offline marketing. We are looking for someone who is self-directed, creative (design and copy), reasonably technical, positive and organized. This vital position within our company reports directly to the Founders. Our culture is terrific, and this position provides an excellent career growth opportunity for the right person.

MAIN OBJECTIVE:

This position will generate sales leads for our company by directing and managing all marketing functions.

RESPONSIBILITIES

-Create original, awesome, and exciting content - Create and manage campaigns - Test everything, understand what drives engagement, and optimize accordingly using Hubspot.

-Drive all marketing automation efforts.

-Assist in creating sales and marketing materials - Help develop the go-to-market strategy for new customer acquisitions

- Manage customer pipeline and communication - Track definitive list of customer status and follow-up - Attend meetings/pitches independently and with the Founders.

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What We're Building

Emerging Technology Councils – Subscription-based councils for our partners that connect their communities to emerging technologies and startups.

Innovation Discovery Programs – Custom innovation programs for corporate clients. We deliver a pipeline of enterprise-ready startups aimed at your company's most pressing problems.

Custom Events – We can organize a Demo Day at your company around specific themes.

Traction Network - A private, professional network for enterprise executives to connect with enterprise startups and each other.

Team

Erick Schonfeld
Co-founder Traction Technology Partners. Past: Executive Producer of DEMO, Editor in Chief of TechCrunch, journalist @ Business 2.0 and Fortune.
Neal Silverman
Co-Founder Traction Technology Partners. 30 years in high tech publishing. Ran the DEMO conference for 15 years through 2015.