Knowledge System helping marketers take best decisions
Although it may sound clichéd everyone is a relentless hard worker. It's really not about the number of hours you put into but how passionate you are. The more passionate you are the more you'll love the product - very critical to ‘Do Something New’.
You will have a lot of autonomy from the tools and frameworks you use, to even the problems you want to be solving on a day-to-day basis. You'll need a decent sense of how to balance speed and quality and be comfortable without hard rules.
Marketers are now exposed to endless analytics to track the changing behavior of their consumers across the digital and offline worlds. But most of the analytical tools are based on rules which does not automatically change based on the consumers’ changing behavioral journeys.
Tookitaki’s platform is unique - Through its patent pending knowledge system, it keeps on changing based on the current context and improves its recommendations over time. The knowledge system that has a self-learning mechanism can track continuously, learn and get better as more data truly makes it unique. This would change how marketer takes decision forever.