Marketers are now exposed to endless analytics to track the changing behavior of their consumers across the digital and offline worlds. But most of the analytical tools are based on rules which does not automatically change based on the consumers’ changing behavioral journeys.
Tookitaki’s platform is unique - Through its patent pending knowledge system, it keeps on changing based on the current context and improves its recommendations over time. The knowledge system that has a self-learning mechanism can track continuously, learn and get better as more data truly makes it unique. This would change how marketer takes decision forever.