Head of Growth
Tomasz Borys
Lead & Demand Gen expert, SEM guru, content strategist, and design specialist. MBA Graduate student 2015.
Lead & Demand Gen expert, SEM guru, content strategist, and design specialist. MBA Graduate student 2015.
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Experience
Director of Marketing
+ Developed plans and strategies for driving business and achieving the company’s marketing and sales goals for the entire pipeline.
+ Leveraged all digital and direct... more marketing tactics to drive demand gen from top-of-funnel to downstream conversion metrics.
+ Provided short-and long-term market forecasts and reports by data analysis and direct market research collection.
+ Owned all paid campaigns from planning, creating, and executing campaigns in-house.
+ Managed a team of 5
+ Leveraged all digital and direct... more marketing tactics to drive demand gen from top-of-funnel to downstream conversion metrics.
+ Provided short-and long-term market forecasts and reports by data analysis and direct market research collection.
+ Owned all paid campaigns from planning, creating, and executing campaigns in-house.
+ Managed a team of 5
Marketing Manager
Launched and managed all digital B2B & consumer marketing activities; which include SEM, site and search retargeting,
PPC/customer acquisition campaigns, marketing... more automation, and lead generation. Managed the infrastructure to track and
monitor metrics, along with optimizing campaigns based on performance and budget.
PPC/customer acquisition campaigns, marketing... more automation, and lead generation. Managed the infrastructure to track and
monitor metrics, along with optimizing campaigns based on performance and budget.
Marketing Manager
Developed and executed global customer acquisition strategies for nine games across multiple platforms, while also focusing on creating and launching game-specific marketing... more content that optimizes engagement, retention, virality, and monetization for millions of users.
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Education
About
What I Do
Developing marketing campaigns to deliver new customers and drive interest for specific products and services, while investigating various marketing alternatives to champion brand awareness. Solid background in designing collateral to aid in all phases of the marketing funnel.
Describe what you have done, what you are doing, and the kinds of things you are interested in.
Achievements
Created & deployed Kissmetrics’ first in-app onboarding experience alongside a web sandbox that contributed to a 50% lift in sales opportunities.
Optimized Teamable’s website that contributed to the following: 35% decrease in bounce rate, 76% improvement in pages/sessions, & 81% increase in sales opportunities.
Through 2.5 years at Kissmetrics, SEM campaigns holistically averaged an ROI of 200%.
Describe the most impressive thing you've done.
Skills
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