+ Developed plans and strategies for driving business and achieving the company’s marketing and sales goals for the entire pipeline. + Leveraged all digital and direct...more marketing tactics to drive demand gen from top-of-funnel to downstream conversion metrics. + Provided short-and long-term market forecasts and reports by data analysis and direct market research collection. + Owned all paid campaigns from planning, creating, and executing campaigns in-house. + Managed a team of 5
Launched and managed all digital B2B & consumer marketing activities; which include SEM, site and search retargeting, PPC/customer acquisition campaigns, marketing...more automation, and lead generation. Managed the infrastructure to track and monitor metrics, along with optimizing campaigns based on performance and budget.
Developed and executed global customer acquisition strategies for nine games across multiple platforms, while also focusing on creating and launching game-specific marketing...more content that optimizes engagement, retention, virality, and monetization for millions of users.
Developing marketing campaigns to deliver new customers and drive interest for specific products and services, while investigating various marketing alternatives to champion brand awareness. Solid background in designing collateral to aid in all phases of the marketing funnel.