TOK.tv lets you share the emotions of watching sports on TV with your friends.
You watch baseball on TV, call a friend and TALK (voice, no text!) while watching the game. We also have live stats and you can make noises. Scream home run, do not type it.
We have outstanding engagement numbers (average talk at 38 minutes), validation from a top brand (Juventus Live, a top-10 soccer team in the world), great traction (passed 100,000 downloads when Juventus launched in August) and retention (84% are returning users).
We are raising a round to get a few more top soccer teams, then take the World Cup in Brazil in June by storm. Goal is to reach 1M users by March, 3M by May, 30M by July.
We are based in Silicon Valley with a team in Italy. Our initial angel investor team is outstanding.
Multi-user voice backend integrated with a live data feed on an ultra-scalable XMPP server (written in Erlang). Integrated TV ad syncing in October, with the entire DB of US ads available. Focused on building a vibrant open source community around voice for group voice chatting (CEO built one of the largest community in open source, so he knows something about doing it)
Fabrizio has done it before. He started the company, and then looked for the best talent he could find. Since TOK.tv was going to be a Social TV company, he looked for the top experts in the field. He read Emanuela's Ph.D. thesis, called her up and she was onboard. Once we converged on what we wanted to build (a second screen app for iOS), Fabrizio went searching for the best iOS developer he could find. Italy is full of great talent, and we got the best.
Second screen is the next big thing. The combination of TV advertising and a device that allows you to interact with that ad is the holy grail of advertising. We looked at what people watch on TV these days: it is live events, mostly. Sport, in particular. So we decided to build the best second experience possible for a sport fan: it starts with stats, then social interaction. We tried everything and we decided to go for voice, which is the way people share emotions. Then added sounds and photos