Is your product building itself? It should be. The longer I've been an entrepreneur, the more I believe in the self-perpetuating success of a product and a startup. Yes, there's still a lot of hard work to be done. Yes, you need experience to make critical decisions.
- Vivun’s co-founder and CEO, Matt Darrow, launched the company to build upon that idea in 2018 to turn insights received from the customers into valuable data to be shared across the company. Today the company announced an $18 million Series A.
- Accel led the round with participation from existing investor Unusual Ventures. With today’s investment, Vivun has raised a total of $21 million.
- After going from a team of 10 to 30 employees in the last year, the company wants to double the head count to reach around 60 employees in the next year, fueled in part by the new investment dollars.
MQL, SQL...Some people who are only starting with their B2B marketing efforts are probably thinking that appointment-setting involves complicated programming languages. Worry not, you won't need lots of software to score at appointment setting. However, you do need a deeper knowledge of leads and how to ensure that only the most relevant sales leads are flowing through your pipeline.
if you provide sales teams with the right materials, tools, and resources they need to convert leads, they'll close more deals and drive revenue for your business. Do you know or have the mechanism that ensures the access and knowledge of usage of the right resources to sales teams to boost conversions and handle more leads?