Meal kits thrive during Coronavirus lockdown

Kevin William David
Director of Community @angellist. No 1 Hunter on @product-hunt .
Meal kits thrive during Coronavirus lockdown
  • Meal kits are making a comeback after years of faltering sales. People stuck at home because of the coronavirus pandemic are cooking more. Some are avoiding supermarkets.
  • That dynamic is juicing up demand for the packs of pre-apportioned fresh ingredients, reversing a period of slower growth for the decade-old industry that was seeming like a fad.
  • U.S. customers spent around $100 million on meal kits at retail stores in the month ending April 11, nearly double that period a year prior, according to Nielsen.
  • Online meal-kit sales grew 63% in the week ending April 15 from the previous year’s period, according to an analysis of transactions by Earnest Research.
  • Sun Basket said weekly sales have almost doubled weekly. Home Chef’s new customer count has nearly tripled over the past six weeks.