Instagram will share revenue with creators for the first time through ads in IGTV

Instagram will share revenue with creators for the first time through ads in IGTV
  • For the first time in its history, Instagram will start sharing revenue with creators through ads in IGTV and badges that viewers can purchase on Instagram Live.
  • The company has hinted that ads would come to IGTV for more than a year, often saying the long-form video offering would be the most likely place it’d first pay creators.
  • Next week, ads will begin showing up in IGTV for only around 200 approved, English-speaking creator partners. The goal is to eventually expand this group and bring it to more creators around the world.