Audio articles are helping news outlets gain loyal audiences

Audio articles are helping news outlets gain loyal audiences
  • Harvard Business Review (HBR), The Economist, The New Yorker, and The Atlantic are among the magazines now offering an increasing number of narrated articles.
  • Some make the narration themselves, and others turn to partnerships with news narration apps, which offer not only a share of the subscription fees the apps collect, but exposure to a new audience.
  • In the U.S. alone, the number of people who listen to spoken-word audio jumped by one fifth in the last five years; it’s now a daily habit for 121 million people (music listening, meanwhile, has declined 5%).
  • That’s still far below the number of people who read text online each day, but publishers offering narrated articles find that listeners value depth with audio journalism, and will listen for longer than they read.
Carrie Brown
Carrie Brown
@Brizzyc
narrated articles — featuring one voice, no outside sound, and no musical scoring — have helped attract loyal subscribers. The average completion rate for an audio story is 90% https://t.co/oqa6jIsGyF Interesting. h/t @A… Show more