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- Amazon is leveraging its investment in live-streaming site Twitch to expand its Amazon Music service.
- The company announced this morning Twitch’s livestreams will now be available in the Amazon Music app on iOS and Android, with the goal of allowing fans and artists to connect amid a pandemic where in-person concerts have been cancelled.
- Amazon is not alone in seeing potential in the live events market. Spotify is also developing a virtual events platform, expected to launch soon. And YouTube touts its concert footage and live performances as a reason to sign up for its YouTube Music Premium service.