2020 European SAAS benchmark

2020 European SAAS benchmark

At the end of 2019, Serena Capital launched a survey to build a comprehensive data set about European SaaS companies to help you find peer benchmarks across the metrics that matter most for SaaS companies including ARR, YoY growth, cash burn, and CAC payback.

Here are the main takeaways:

  • Product-led growth strategies seem to progressively come up to SaaS startups founders as a market standard for their go-to-market both for SMBs and Enterprise companies
  • SaaS startups go global from their early days, often before they reach product-market fit
  • Remote-first companies are emerging mainly to attract the best talents but it requires a strong company culture as well as the right processes and tools
  • SaaS companies tend to achieve healthy unit economics and focus on monetization even in the early days.