Managed a team of six across EU/US who provided analytics, insights, tools and strategic direction to the Partnerships Org. Managed staff development (core skills + technical),...more recruitment and roadmap.
Team output drove org thinking away from providing ‘big numbers’ to stakeholders, toward using data to drive influencer strategy externally, and resourcing strategy internally.
Product manager across Partnerships Analytics products.
2013 - 2014 (over 1 year)
Established measurement of TV and Sports in the UK market. Created data brought in US$10m++ in sales revenue. Built an internal customer base for users of data which was then...more replicated globally.
Developed an analysis looking at the influence of European football on Twitter. Presented at the Global Sports summit and data was influential in shifting away from a geo-bound approach to roles in Sports Partnerships.