Adventure travel content to commerce: marketplace platform
Our company's purpose is to educate, inspire and enable all peoples to experience and protect wilderness. We intend to use adventure travel for sustainable development, achieving this concretely by building an advanced platform connecting international travelers to the most ethical and sustainable service providers, in a half-trillion-dollar global industry.
The OUTDOOR Journal & Voyage is a media and travel booking platform, building a scalable and profitable business while promoting diverse and alternative voices, sustainable development and wilderness conservation. Our media platform builds a conscious community, who can then book the adventures they read about.
Today, the adventure travel market is the fastest-growing sector of international tourism. Wildly overlooked for decades, yet described as “the greatest voluntary transfer of wealth from rich to poor countries”, it is now ripe for disruption. No single integrated marketplace exists yet to connect this audience. We believe that our editorial authority and brand trust are our key USPs in an era of fake news and ‘content marketers’. This media-led content-to-commerce strategy is highly scalable; and our brand has already begun to be considered as an authority in the outdoor/adventure space.